Hive Conference by Honeypot

Hire. Scale. Develop.

A one-day conference for HR Leaders, Technical Hiring Managers, CTOs and VPs of Engineering focused on all aspects of building and scaling great engineering teams.
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Jeri Doris
Chief People Officer @ Delivery Hero.
Kevin Goldsmith
VPE @ AstrumU (Former CTO @ Avvo, Former VPE @ Spotify, DoE @ Adobe)
Mark Levy
Former Airbnb Employee Experience Pioneer.
Daniel Krauss
CIO and Co-Founder @ FlixBus.
Margaux Pelen
Founder @ The Learning Studio
Sergej Zimpel
Senior Recruiter @ ProSiebenSat.1 Media SE
Martina Niemann
Vice President HR Management @ Lufthansa
Nico Bräutigam
Tech Talent Acquisition Specialist @ Tipico
Jan Werth
IT Recruiter @ MYTOYS Group
Jose Arteaga
Tech Talent Acquisition Specialist @ Tipico
Teddy Dimitrova
Tech Talent Manager @ Bloomon
Amir Friedman
VP Engineering @ kloeckner.i
Alexander Witteveen
VP Engineering @ Elsevier
Aleksandra Gavrilovska
Engineering Manager @ SoundCloud, Director at Women Who Code Berlin
Eyal Matzkel
Senior Engineering Manager @ GoEuro
Dr. Magdalena Masluk-Meller
Talent Sourcing Lead @ Zalando SE
Oddur Snær Magnússon
CTO @ Klang Games
Katharina Wäschenbach
Head of People & Culture @ HeyCar
Kaya Taner
Co-Founder @ Honeypot
Erika Enberg
Director of People and Culture @ Blacklane
Daša Rupar
Senior Manager, HR Analytics @ AUTO1
Emma Tracey
Co-Founder @ Honeypot


Recruit the Best People

Through keynote speeches, lightning talks and interactive workshops, learn how to go from your first tech hire to making hundreds of hires a year. Topics include talent analytics, candidate experience and employer branding.

Scale Your
Engineering Team

Listen to CTOs, Engineering Leaders and HR Leaders who have built products and scaled teams through booms and busts. From onboarding and training to feedback, promotion and employee experience.

Optimize Your
Organizational Design

How should HR and Tech work together to build the most effective processes to recruit and retain top engineering teams?

Prepare your Engineering
Management Pipeline

Learn how to build an organization which rewards technical contributors and those interested in management.


Case Studies

Registration and Breakfast


Welcome Talk

Emma Tracey, Co-Founder, Honeypot


Mark Levy, Employee Experience Pioneer (formerly at Airbnb)

From HR to Employee Experience
Mark was the pioneer at Airbnb for more than four years of shifting the function, the mindset and ways of working to treating the employee like the business treats their customer. Mark will share how the shift started, what it is through stories about the way Airbnb created belonging through the employee experience.


Daniel Krauss, CIO and Co-Founder, FlixBus

How to Drive Rapid Growth in Tech through Smart Leadership
Daniel Krauss is one of the three founders of FlixBus and the current CIO where he is responsible for all technological aspects of FlixBus including Business Intelligence, Online Product, Infrastructure and Software Engineering. Prior to launching FlixBus, Daniel worked as technical manager for Microsoft, Siemens and Marquardt. Daniel studied business information systems at universities in Germany and China. He was born in 1983 in Neheim-Hüsten, Germany, and currently resides in Munich.


Sergej Zimpel, Senior Recruiter, ProSiebenSat.1 Media SE

How to Build a Employer Brand to attract Tech Talent
Sergej will talk about how ProSiebenSat1 adapted its approach to become more attractive to tech talent. He will focus in particular on changes implemented at SevenOne Media in Berlin.


Coffee Break


Margaux Pelen, Founder, The Learning Studio
Teddy Dimitrova, Tech Talent Manager, Bloomon
Jan Werth, Senior IT Recruiter, MYTOYS Group
Dr. Magdalena Masluk-Meller, Talent Sourcing Lead, Zalando SE
Kuba Kucharski, Developer Evangelist, Codility
Moderator: Debora Lasoen, Head of Talent Management, Honeypot

Screening Developers: Setting up a Frictionless Screening Process for Tech Candidates
Having a well defined screening process is essential to hiring the right tech talent and limiting organizational overhead. Our panelists will discuss developer's educational background, how to understand their interests from an application, how to automate screening and how to choose which technical screening is most suited to the position you are hiring for.


Jeri Doris, Chief People Officer, Delivery Hero

Improving the Candidate Experience, One Hire at a Time
Drawing on her experience from the Bay Area and the recent hyper growth at Delivery Hero, Jeri will explore Candidate Experience in tech recruiting. Zoning in on learnings from Delivery Hero's core people strategy, Jeri will answer three key questions: How does Delivery Hero guarantee an amazing candidate experience?; how does the company hire as many engineers as possible?; and finally, how do Jeri and her team ensure their process is not impacted by hyper growth?




Amir Friedman, VP Engineering, kloeckner.i
Oddur Snær Magnússon, CTO, Klang Games
Erika Enberg, Director, People and Culture, Blacklane
Eyal Matzkel, Senior Engineering Manager, GoEuro
Alexander Witteveen, VP Engineering, Elsevier
Moderator: Katharina Kretschmer, Customer Success Manager, Honeypot

When Engineers become Managers: How, Who and When
Managing requires a different skill set from technical work, yet many companies promote their best technical workers to management positions. So what skills and traits make a great engineering leader? And how do you build an organization that reward skilled technical talent that don't want to manage people? Our panelists will discuss leadership development; cultivating a culture that rewards leadership and technical skills equally and how HR and technical leaders can work together to build the organization of the future.


Katharina Wäschenbach, Head of People & Culture, HeyCar

Re-designing the Engineering Team While Still on Hyper (business) growth
Within six months, BCG Digital Ventures developed, built and launched heycar, an online used car platform in partnership with Volkswagen Financial Services in Germany. A year later the organization is still growing fast while facing challenges along the way that remain while moving fast with the business, but also after more than 60 people joined the company and foster a culture to constantly innovate. One of this main challenges reflects the organizational design, which we have recently changed in the engineering team. Here we explicitly changed into working in squads. Changes like this doesn’t come as surprise, it needs to be communicated and implemented while business can’t stop either. We have recognized paint points as well as positive learnings, while implementing the squad logic and which we want to share with a broader audience.


Daša Rupar, Senior Manager, HR Analytics, AUTO1

How We Build Data-driven Culture in HR at AUTO1
By moving from reactive to proactive business partner, encouraging data-driven culture in HR is essential. Data and analytics allows HR at Auto1 to work on projects that add value to the business. Daša Rupar will present how Auto1 made important steps towards greater efficiency of the recruitment process through the use of analytics.


Aleksandra Gavrilovska, Engineering Manager, SoundCloud, Director at Women Who Code Berlin

Using Retrospectives to Build Teams at SoundCloud
Functional teams are based on trust, communication and empathy. Those can grow and improve as the time goes or they can be catalysed by using different tools, for example a retrospective activity. In this case study Aleksandra will show various retrospectives and the impact they had on her team at SoundCloud. Aleksandra Gavrilovska is an Engineering Manager at SoundCloud and Director at Women Who Code Berlin. She has been working in software development for 10 years and has a Master and Bachelor in Computer Science.


Kaya Taner and Emma Tracey, Co-Founders, Honeypot

Data Driven Recruitment
Benchmark your hiring process with data directly from Honeypot.


Coffee Break


Jose Arteaga, Tech Talent Acquisition Specialist, Tipico
Nico Bräutigam, Tech Talent Acquisition Specialist, Tipico

From Agency to Automation: How We Cut Tech Time to Hire and Cost per Hire in Half in One Year.
Tipico is the market leader in sports betting in Germany. The Talent Acquisition team is made up of 11 recruiters, spread across 4 locations. Since inception earlier this year, the team have reduced time to hire by 51%, reduced agency spend by 82%, and increased inbound tech applications by five times. Learn how Tipico implemented state of the art HR Tech, like automated referencing, asynchronous interviewing, best-in-class tech assessments to transform recruitment and build a digitally-powered system.

Mark Levy, Employee Experience Pioneer (formerly at Airbnb)

A Deeper Dive into what it takes to Shift from HR to Employee Experience
In this workshop, participants will analyze their own organization, how they work with their employees and start to consider what it will take to create more two way dialog, to co-create with their employees, and to help the entire company shift towards a new way of working where you set your employees up for success by helping them understand the business needs and treat them the way you want the employees to treat your customer


Martina Niemann, Vice President HR Management, Lufthansa

HR Transformation at Lufthansa
To be announced


Kevin Goldsmith, VP of Engineering, AstrumU

Using Agile Techniques to Build a More Inclusive Team
Building psychological safety in your teams is critical if you want them to perform at their best. The challenge is how to develop and encourage the trust and collaboration and to make sure that all voices are heard. The agile community has developed facilitation exercises and tools that make conversations more democratic and inclusive. I have used some of these techniques with my teams for years and have found them incredibly valuable. I will teach you some of the agile methods that I use for large and small team meetings, brainstorms, and one-on-ones that encourage all team members to participate. These tools also help make sure that all voices are respected and valued.






Join us at Festsaal Kreuzberg, one of Berlin’s coolest venues. Located close to the Spree in the heart of the city, Festsaal is the perfect location for intimate talks, interactive workshops and networking. The conference runs from 9am to 6pm.

Festsaal Kreuzberg, Berlin



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Honeypot is Europe’s leading tech job platform, on a mission to build great engineering teams. On Honeypot, software developers state their job preferences upfront and companies apply directly to them. We believe everybody should choose a job they love: whether that’s based on a cutting-edge tech stack, an inspiring team or just good old-fashioned salary.